Fly Fishing Guide

The Chronicle Background Knowledge Of Rapala Fishing Lures

There are numerous manufacturers of fishing equipment, and they produce everything you may need in the branch from rods and hooks to fishing lures. Among the oldest companies in this business there are Heddon and Rapala. And the history of the Rapala company is told by some of the oldest items they produce such as the Rapala fishing lures. The lure production was initiated some 60 years ago. The products are clearly crafted from experience and the until now, Rapala has developed progressively winning its name of international brand with a large distribution network and a great position in relation to its competition.

Rapala fishing lures came from Finland, originally. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. The creation of improved lures came from the practical necessity of improving productivity. The prototype for Rapala fishing lures saw daylight in 1936 in the form of a carved lure that caused an off-center and wobbled in the water. This initial model makes the basis for a lot of the Rapala fishing lures.

Rapala company won most of its fame after the Second World War. We could actually speak of a revival of the small Rapala business. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Since the very first days of the company, high emphasis was put on testing, and all the Rapala fishing lures still have to go through a rigorous quality checking process.

After the Olympic Games in Helsinki in 1952, foreign visitors were among the first who took Rapala fishing lures beyond the country’s borders to other countries. Exports began soon afterwards, first toSweden and Norway and then to the US. In 1957 the business changed its official name into Rapala and Sons or Rapala-Uistin. In 1962, Life Magazine published a long article about Rapala products. It was perhaps because the same magazine issue wrote about Marlyn Monroe’s death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.

After the success in the States, Rapala went international, copies having been made after their products. The company has defended itself against these copies both by taking legal actions and, more importantly, by continuing the production of consistent high quality equipment that has always made the difference between the original products and the copies.

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